We live in an era where products cannot be taken lightly just because they are in a can. Now, RTDs also need to consider brands and raw materials.
Premium RTD is a new format that competes with bottled liquor
These days, RTD puts quality and brand experience ahead of simple convenience. A good canned cocktail is more of a tool that allows bartenders to repeat their recipes more easily.
Why it's important
For home bar beginners, RTDs lower the probability of failure. At the same time, it's a way for brands to expand their signature flavors to more locations.
Practical method
When purchasing, check the actual name of the base liquor, juice percentage, sugar content, and alcohol content. If you pour ice into a glass and drink it, the aroma opens up and the sweetness becomes less overwhelming.
Things to watch out for
RTDs are easy to drink and speed up the process. You can enjoy it longer by sharing it with ice and carbonated water rather than finishing the can in one drink.
RTDs can be a smart starting point, not a lazy choice. What matters is how the can is finished.
